Logo design is an important area of graphic designing as logo is the visual establishment that signifies an organization. One of the most important and difficult areas of graphic designing is the logo designing and its integration in a visual identity system.
Logos are of three categories: 1) ideographs which are completely abstract forms, 2) pictographs which are iconic representational designs 3) logotypes/word marks which depict the company initials or name. Logos represents corporate identities or companies brands and promotes their customer recognition. Therefore it is not in companies’ best interest to frequently redesign logos.
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